Job Description

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing efforts and drive brand growth. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, performance marketing, and marketing automation. This role requires a creative thinker with excellent analytical skills to research market trends and analyze campaign performance, ensuring our marketing initiatives align with business objectives.

Applicants encouraged to apply are those with innovative and dynamic skills to drive brand awareness, increase referrals, and enhance our digital presence. This role focuses on strengthening relationships with key stakeholders, developing strategic marketing plans, and managing multi-platform campaigns to support the growth of our clinics, school contracts, and commercial funders.

Responsibilities

STRATEGIC MARKETING & GROWTH

• Own the development and implementation of marketing strategies to drive business growth across multiple channels, including social media, email campaigns, and digital advertising.
• Cause an increase in referrals by establishing targeted marketing plans for clinics, school contracts, and commercial funders.
• Supply compelling brand messaging and maintain consistency across all marketing materials and platforms to close gaps in brand awareness and engagement.

STAKEHOLDER ENGAGEMENT & RELATIONSHIP MANAGEMENT

• Establish and maintain strong relationships with key stakeholders, referral sources, and community partners to drive business growth and collaboration.
• Produce meaningful connections by conducting in-person and virtual meetings, lunch-and-learns, and site visits to strengthen provider relationships.
• Determine referral trends and decide on strategic actions by tracking and analyzing referral touchpoints using Salesforce or similar CRM tools.

CONTENT & NEWSLETTER MANAGEMENT

• Spearhead the creation, distribution, and performance tracking of two newsletters:
• External Newsletter – Captivate families, funders, and community partners with compelling updates, valuable resources, and impactful success stories.
• Internal Newsletter – Empower employees by delivering engaging company updates, culture highlights, and key initiatives.
• Ensure newsletters amplify brand voice, drive engagement, and effectively convey company priorities.

EVENT MARKETING & COMMUNITY OUTREACH

• Plan, coordinate, and oversee marketing efforts for job fairs, resource fairs, and industry events to strengthen brand presence and recruitment pipelines.
• Collaborate with internal teams and external partners to ensure seamless execution and successful participation in events.
• Develop promotional materials and event marketing strategies to maximize visibility and attendance.

DIGITAL & SOCIAL MEDIA MANAGEMENT

• Own the management of Facebook, LinkedIn, Instagram, and TikTok to enhance digital presence and drive audience engagement.
• Establish and optimize SEO, Facebook Ads, Google Ads, and other digital marketing strategies to cause increased visibility and lead generation.
• Produce high-impact email marketing campaigns by leveraging automation tools to close communication gaps and maintain customer engagement.
• Supply leadership and supervise a part-time Social Media Ambassador to support content creation, engagement, and social media growth.
• Determine key social media objectives, set measurable goals, provide strategic guidance, and track performance to ensure alignment with overall marketing strategies.

MARKET ANALYSIS & REPORTING

• Leverage client mapping and geographic analysis tools to determine key business opportunities and close market gaps.
• Monitor market trends, competitor activity, and consumer behavior to establish data-driven marketing strategies that cause business growth.
• Produce insightful reports on marketing campaign performance, lead generation, and ROI to supply leadership with actionable intelligence.

QUALIFICATIONS & SKILLS

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Experience in marketing, client relations, or digital strategy.
• Proficiency in CRM systems for marketing automation platforms, and analytics tools.
• Strong knowledge of SEO, paid advertising, email marketing, and social media strategies.
• Excellent communication, presentation, and relationship-building skills.
• Experience in the ABA industry or healthcare marketing (preferred).
• Background in recruitment marketing and talent acquisition strategies (preferred).
• Experience working in growing organizations with a strong digital marketing focus (preferred).

Join our team as we strive to elevate our brand presence in the market through strategic marketing initiatives!

Alongside, Inc. is an Equal Opportunity Employer and qualified applicants will not be discriminated against on the basis of race, color, religion, age, gender, national origin, disability or veteran status or disability, as well as other classifications protected by applicable state or local laws.

Job Tags

Similar Jobs